The modernization of the global information environment, the widespread use of advanced technologies in the media industry, and overarching digitization have urged an emergence of a new and dynamic media landscape worldwide. This acceleration of industry trends has prompted local and international media outlets to rethink and re-design their business models.

As widely known, technological progress penetrates every segment of modern society and significantly impacts the media industry, leading to fundamental changes and the establishment of new media products and services.

The ongoing media reforms in Azerbaijan stimulated the development of operating principles of the Azerbaijani media in line with modern standards and the adoption of creative ideas to meet the globalized world's needs.

The new development phase of the modern era, known as "Industry 4.0," brings many new concepts related to media and presents an array of challenges for traditional and digital media.

Therefore, the Shusha Global Media Forum focuses on analyzing trends in the media industry globally, strengthening national opportunities, expanding and developing international cooperation, and exploring innovative opportunities.

The forum is a platform for the discussion of many current topics in this field by officials from different countries, media and civil society, state and business representatives, defenders of media freedom, representatives of international organizations, as well as scientists and experts on global problems of the modern era, and world-famous media figures. will play a role.