The modernization of the global information environment, broader application of advanced technologies in the field of media, and overall digitization processes provided for formation of a new and dynamic media space around the world. On July 20-22, 2024, the city of Shusha, Azerbaijan was host the 2nd Shusha Global Media Forum entitled "Unmasking False Narratives: Confronting Disinformation" to run a broad analysis of the trends observed in the new media environment, expand and improve international cooperation in the field of media, follow the leading trends in this field, and investigate the application mechanisms of the opportunities created by innovative evolution for creative industries.