In the modern era, when the forms of information dissemination and means of communication are changing rapidly, the availability of information has become much easier. At the same time, in recent years, the widespread transmission of fake news on a global scale, consciously or unconsciously, as well as the negative impact of such information on various social processes has become especially noticeable. Although it is methodologically challenging, an analysis of the patterns of dissemination and extent of disinformation can now be considered essential to implement the effective approach to countering disinformation.

Taking into account the latest innovations in the context of the panel session’s topic, it is planned to hold discussions on the analysis of the concept of disinformation, the study of the dynamics, sources and types of disinformation in the new media, as well as the determination of the spread of disinformation on modern information platforms.

The ability to critically evaluate, use, and create information is a key skill that enables people to make right choices regarding news in the information environment. It also encourages their non-interference and responsible participation in various social processes, thereby shaping society's approach to combating disinformation and ensuring the circulation of reliable information. In modern times, many issues, such as transparency, verification and trust, open sources of information in the media, are of particular importance to prevent disinformation and to apply proactive strategies in this regard. The implementation of proactive policies and initiatives in relation to the information environment and mechanisms to inform the society, both locally and globally, directly leads to the formation of a disinformation-resistant society and information security. A significant part of such initiatives on preventing the spread of disinformation in the digital age is related to the educational role and ethical obligations of the media.

In the second panel session, experts will exchange views on strategies and initiatives to build a more resilient society and online media ecosystem on a global scale against disinformation, the dependence of the spread of disinformation on various types of media platforms, as well as an on the issue about how the media can play a more active role in countering disinformation.

Constant changes in the processes of creating and transmitting information as well as a sharp increase in the number of information transmitters, resulting from the technological progress, make technology, disinformation and media literacy the main concepts of the modern media environment. Thus, the widespread use of technologies in the field of data creation and transmission makes the digital media environment particularly complex, significantly expands the scope of disinformation, and gives users the status of both producers and consumers of information. It is in this context that analysing the impact of technology on reality, media and disinformation as well as promoting the education of media-literate consumers can be considered one of today's priorities.

This panel session will discuss technologies that play a role in disseminating and combating disinformation, the impact of artificial intelligence on reality, media and disinformation, the significance of increasing the media literacy level of consumers as a counter-solution to the conditions created by artificial intelligence for the creation and spread of disinformation in the digital age, effective models of cooperation in this direction with the participation of representatives from the science, technology and media fields.

Media plays a special role in preventing climate change in the world, creating environmental stability and balance, promoting sustainable development and achieving significant results in this direction. For this reason, the proper use of the media and communication tools in existing processes, the transmission of effective messages to target audiences and the formation of mass consciousness and a sense of responsibility are necessary for the adoption of collective preventive measures against climate change or the enhancement of such measures.

The fourth panel session will discuss the role of the media in the climate action, the development of effective mechanisms to inform the public for the sake of a green world, the importance of the media in shaping the public agenda for the prevention of climate change and elimination of its consequences.