Media investment and consumption trends were discussed at the Shusha Global Media Forum

An interactive panel discussion on "Media management in the modern information environment and creation of sustainable media business models" was held in the "Investment and consumption trends in media" session within the Shusha Global Media Forum.

The panel discussion moderated by news anchor and correspondent Jaffar Hasnain hosted Klaus Jürgens, director of "Economyfirst Limited London", Mikhail Gusman, first deputy director general of Russia's TASS News Agency, journalist, media manager, speaker Bora Bayraktar and former member of the Serbian Parliament, founder and president of the Strategic Studies Forum Dr. Neven Cveticanin.

The panelists delivered insights on the audience characterized by non-linear media consumption, high interactivity, use of mobile devices, as well as the freedom to create mass content in the new media environment, the importance of effective management of professional media subjects to maintain their competitiveness against other types of media, as well as attracting investments and new challenges.