The modernization of the global information environment, broader application of advanced technologies in the field of media, and overall digitization processes provided for formation of a new and dynamic media space around the world. On July 20-22, 2024, the city of Shusha, Azerbaijan was host the 2nd Shusha Global Media Forum entitled "Unmasking False Narratives: Confronting Disinformation" to run a broad analysis of the trends observed in the new media environment, expand and improve international cooperation in the field of media, follow the leading trends in this field, and investigate the application mechanisms of the opportunities created by innovative evolution for creative industries.
II Shusha Global Media Forum in Numbers
0
Number of media entities
0
Number of participants
0
Number of countries
Program
For more information about the forum sessions and speakers, please click here.
-
Day 120.07.2024
-
Day 221.07.2024
-
Day 322.07.2024
16:30 - 19:30
Keynote address and the meeting of the President of the Republic of Azerbaijan H.E. Mr. Ilham Aliyev with the participants of the Shusha Global Media Forum
10:00 - 10:30
Welcome remarks:Hikmat Hajiyev Assistant to the President of the Republic of Azerbaijan-Head of the Department of Foreign Policy Affairs of the Presidential Administration of the Republic of Azerbaijan
10:30 - 11:00
Tea and coffee break
11:00 - 12:00
Side event on “Technology and Disinformation”
11:00 - 12:00
1st panel discussion: Impact Assessment: Understanding the Reach of Disinformation
12:00 - 12:10
Break
12:10 - 13:10
2nd panel discussion: Policy and Initiatives to Build More Resilient Society to Disinformation
13:10 - 14:30
Lunch
14:30 - 17:30
Sightseeing in Shusha
15:00 - 16:30
Meeting of the Executive Committee of the Alliance of Turkic News Agencies (ATNA)
18:30 - 19:30
Fireside chat
18:30 - 19:30
Screening of the “The Great Return: Karabakh” movie
20:30
Gala dinner and musical performances
10:00 - 11:00
Arrival at hotels in Baku and dinner
10:15 - 11:15
Zəngilan Beynəlxalq Hava Limanınından Heydər Əliyev Beynəlxalq Aeroportuna yola düşmə
11:00 - 11:30
Departure from Lachin to Zangilan International Airport
11:30 - 12:30
Sightseeing in Lachin (Lachin city and “Hochazfilm” creative studio)
12:30 - 13:30
Lunch break and departure from hotels
13:30 - 13:45
Closing of the forum
13:45 - 14:30
Presentation and Q&A on “Solidarity for the Green World – COP29”
16:45 - 18:30
4th Panel discussion topic: Safety of journalists
18:30
Tea and coffee break
20:00
Side event of Baku Initiative Group
21:30
3rd panel discussion: AI's Impact on Reality, Media and Disinformation: Promoting Media Literacy
Quotes
"As journalists, it is our duty to stand out and not spread news that could harm people. At the same time, when preparing a report on certain regions, we should take into account social life and the environment."
Bora Bayraktar
"Climate change is a very serious and important topic. Journalists should be more knowledgeable about this issue."
Holger Friedrich
"At COP29, Azerbaijan can play a decisive leadership role in the global campaign against climate change. It should not be distracted by ignorant and agenda-driven coverage in Western or any other media, but confront and refute such negativity head on, while remaining focused on delivering an impactful and transformative COP for the whole world."
Francis Martin Kane
"I also want to highlight that Azerbaijan has the capacity to supply gas to Europe. However, there are challenges related to infrastructure, such as the costs associated with gas transportation."
John Roberts
"We invite everyone to Baku, as each individual has a role to play in the climate action. Baku provides an ideal platform for this crucial effort."
Nigar Arpadarai
"Analyzing the impact of technology on reality, media, and disinformation, and promoting media-literate consumers are among today's priorities."
Hamza Azhar Salam
"While utilizing AI-powered data is crucial in combating disinformation, the producers of the final product must be held accountable."
Gi Woong Jung
"As the African Union, we have adopted a continental strategy for 2024 aimed at enhancing our contribution to the global digital platform. We are collaborating closely with Wikipedia to ensure that artificial intelligence cites accurate information. Effective use of AI is crucial."
Leslie Richer
"It can become a nightmare when computers start acting on their own, as limiting its use solely for positive purposes or regulating its application may prove challenging."
Paolo Liebl Von Schirach
"Disinformation differs from misinformation by intent and motive. Our role as media is actually to enliven people by telling them what is exactly, getting them to the surface, discussing it, getting their opinion, people's opinion about it."
Salah Negm
"We've moved from disinformation to an era of perpetual misinformation. This is a significant challenge, especially on topics like climate change, where varying opinions persist due to longstanding misinformation."
Thembisa Fakude
"As a news agency, we must prioritize accuracy, speed, and objectivity. Our confidence should not be undermined by instances of fake news. Disinformation is disseminated not only by certain private institutions but also by government entities."
Mohamed Er-Raji
"Some people write comments like “why do you support ethnic cleansing and barbarism?” However, I have stated that I am simply conveying the truth about what I have witnessed."
Charles Veley
"We must try to be impartial and objective. We must move forward in the direction of finding solutions for the public's problems."
Tinatin Berdzenishvili
"Presenting news in an entertaining way is leading to the loss of its importance. We can say that accuracy in the news is disappearing. We are observing this mainly on social media."
Oliver McTernan
"The changes in the field of media are happening very quickly. We must adapt to these changes."
Dana Wolfe
"Newspaper sales started declining two decades ago. We were hoping that the young people of the time would get older and buy newspapers. But now we see that they aren’t buying newspapers today. Young people do not care about things they are not interested in. Therefore, it is necessary to take into consideration what they want."
Clive Marshall
"The line between news and entertainment is disappearing, and the identification is being observed. The fact that news is increasingly becoming a show and is being presented to people in an entertaining format also causes the spread of disinformation. Additionally, technological innovations play a role here. Advances in technology create new challenges in media."
Prof. Paolo von Schirach
"I would like to distinguish professional, traditional journalism from social and online media. These are two different phenomena, each of which should be treated with attention and respect, but not confused with each other. The most significant thing is the dissemination of accurate, reliable, not falsified and non-propagandistic information. We must fight for the truth."
Mikhail Gusman
"Azerbaijan is one of the rare places where you can speak all languages. President Ilham Aliyev spoke recently about the Non-Aligned Movement. I can also call this Forum "Non-Aligned Media."
Dr. Neven Cveticanin
Short clips from interviews and panel sessions about II Shusha Global Media Forum
