A one-on-one discussion was held at the 4th Shusha Global Media Forum on the topic "The Impact of Disinformation on Peace: Coordinated Media Responses"

4th Shusha Global Media Forum held a one-on-one discussion on "The Impact of Disinformation on Peace: Coordinated Responses in the Media"

The discussion moderated by Guy Shone, Editor-in-Chief of the international television channel “AnewZ” hosted Leon Cook, Founder of the Strategic Communications Agency Atticus Partners who provided his insights on the increasing rate of disinformation in the modern information environment has a serious impact on public trust, social stability and peace initiatives. He believes that strengthening fact-checking mechanisms, prioritizing references to reliable sources, preventing the dissemination of dubious information and providing coordinated responses based on institutional cooperation can significantly contribute to the formation of a responsible and professional environment in the media that promotes peace.

The discussion also included an exchange of views on issues such as increasing media literacy, the challenges posed by disinformation, opportunities for international cooperation, and the formation of a responsible media environment.