The modernization of the global information environment, broader application of advanced technologies in the field of media, and overall digitization processes provided for formation of a new and dynamic media space around the world. On 13–14 July 2026, the city of Shusha, Republic of Azerbaijan, will host the 4th Shusha Global Media Forum, entitled "The Mission of the Media in Promoting Peace: Restoring Truth and Rebuilding Trust," to conduct a comprehensive analysis of the broad spectrum of trends observed in the contemporary media environment, expand opportunities for cross-border media dialogue and public discourse, strengthen mutual trust, enhance the effectiveness of coordinated responses to disinformation, and discuss the media's responsibility in shaping narratives, as well as ethical frameworks in the age of artificial intelligence.