A parallel event on “Media Horizon: AI, Visual Storytelling & Next-Gen Experiences” was organised at the Shusha Global Media Forum

During the 4th Shusha Global Media Forum hosted digital​​​​ content creators under the parallel session a parallel session “Media Horizon: AI, Visual Storytelling & Next-Gen Experiences”

South Caucasus Research Center director Farhad Mammadov moderated the session joined by the technobloggers Farid Pardeshunas​​​​​ and Tariel Agazade, bloggers Gela Vasadze and Diana Knud.

During the discussions, views were exchanged on the development trends of digital media, the impact of artificial intelligence technologies on content production, new opportunities for visual storytelling, and modern formats of communication with the audience. The speakers noted that although artificial intelligence tools create new opportunities in the preparation and distribution of digital content, creative approach, reliability, and ethical principles remain relevant.

The panelists also shared their thoughts on building successful content strategies on social media platforms, the opportunities and challenges created by new technologies, as well as the growing role of digital content creators in the information ecosystem.